Tim Scott (R-SC) learned that the hard way.Īs reported by Jennifer Bendery for HuffPost, Sen. That's important to do, but it can also go wrong when you optimize strictly on the basis of dollars raised without taking appearances or common decency into account. Links to the Business Insider article and the lawsuit can be found below.įolks working in digital for campaigns and nonprofits often use A/B testing to optimize their emails or ads for donations or another outcome. Now they also have to worry about getting sued. When sending unsolicited text messages, campaigns already had to worry about violating carrier regulations and alienating supporters. Now that Q1 federal campaign finance reporting has been made public, we know that Pelosi for Congress paid Rojas $7,500 to settle the lawsuit on February 21 (screenshot below). In the lawsuit, Rojas alleged that he 'experienced frustration, annoyance, irritation, and a sense that his privacy has been invaded' after receiving 21 unsolicited text messages from the campaign in 20. District Court for the Northern District of Illinois accused the campaign of violating the Telephone Consumer Protection Act of 1991 by sending him unsolicited text messages despite the fact that he was on the Do Not Call Registry. $7,500 is a steep price to pay for sending unsolicited text messages to one person.īut according to a story in Business Insider, that’s what Pelosi for Congress recently had to do.Īccording to the story, an Illinois man named Jorge Rojas filed a lawsuit in the U.S.

Steep price download